As a marketer, you know that customers inevitably turn to Google for information, as they trust the search engine. How about serving as one of the most reliable sources of information to potential clients? When you invest in search engine optimization, digital marketing companies would recommend you to post blogs regularly. Of course, there’s a reason why experienced digital marketers recommend their clients to post fresh content on Google. The search engine considers this freshness and quality of content as one of the prime ranking factors.
Besides, you have a plethora of other benefits from blogging. Being the marketing head or business owner, you should know the importance of an SEO blog to enhance your online searchability and exposure.
How to boost ranking with SEO blog?
- Fresh and relevant content
Established digital marketing companies have experienced creative writers and SEO experts working in close collaboration. When you update this content on your blog page along with relevant keywords, it boosts your exposure. Of course, Google would not want its users to receive outdated information. Updating fresh content through blogs signals that your website is healthy and alive with valuable resources for the users.
- Boost your technical SEO
Technical SEO largely involves backlinking. With quality content on your blog pages, you can attract these links from sites with high rank or domain authority.
Professional SEO experts optimize websites by using correct and efficient links. Besides, there are three types of links. These include:
- Internal links
- Inbound links
- Outbound links
A calculated approach in using these links can leverage your SEO. A strategic approach to backlinking can help you establish lasting relations with other sites, boosting your traffic inflow.
- Targeting long-tailed keywords
When you reach out to a reputed company for SEO blog creation, they would carry out the keyword research and analysis at the outset. However, you would need relevant blogs to use these keywords naturally. A calculated approach with the right keyword density ensures that your website would be having all the high-ranking keywords in the right proportion. Failure to do so might result in keyword stuffing, which would attract Google’s wrath.
Collaborating with experts, you can use both short and long-tailed keywords in your blogs. This ensures that you would be ranking higher on search engine result pages. Besides, established digital marketing companies recommend using long-tailed keywords. Your potential audience is likely to be more specific with their searches, when they have a purchase intention.
- Offer value to your audience
SEO blogs can strategically help you leverage your brand value. Through blogs, enterprises get the opportunity to offer valuable information to their users. For instance, you might post ‘how to’ blogs and user guides from time to time. Even if people don’t visit your website with the intent to purchase, they would feel gratified with the information you offer. This builds credibility, something which every entrepreneur values.
- Boost your popularity rank
Amidst raging competition, you would want to rank higher than your competitors. Based on popularity rank, Google might place your website at a higher rank. The algorithms, in this case, prioritize posts that are shared frequently. People share posts that they actually find engaging or valuable. SEO blogs bring you the opportunity to establish your authority and enhance your popularity rank. In the process, you can enjoy better ranks than sites with low popularity rank.
SEO blog ensures frequent indexing
With fresh blogs every week, you would have a valid reason for algorithms to index your business website frequently. In general, you would update and index your home page, about us page, and service pages only once in a while. However, indexing your SEO blog posts would enhance your relevance and authority.
No wonder, why successful businesses invest in search engine optimization tactics, partnering with reputed digital marketing companies around. Posting blog posts continue to be one of the prime weapons to fight emerging competition in the virtual world.